We present to you

Smileat's new brand, for children who already manage solids without help, that stands up to added sugar.

Why was TRIBOO born?

For years we have been seeing the amount of added sugars in children's cereals and snacks on their labels - 20% added sugar on average!

This has led us to innovate and launch TRIBOO, with nutritional products that not even the big companies dare to implement. ENOUGH NOW.


The TRIBOO brand has just started, but it doesn't rest, it constantly innovates; so get ready because this is just the beginning.


Our TRIBOO products:

TRIBOO breakfast cereals

They are 100% organic extruded cereals , with 0% added sugar, no sweeteners, made with vegetable protein, with only 5 ingredients: wheat flour, chicory root fiber, chickpea flour, green lentil flour, and date powder.

Leading the way in innovation: legume protein.
TRIBOO is the first Spanish brand to introduce legume protein in extruded cereals, providing 9.5% protein, in line with a trend that is increasingly consolidated in countries such as the USA, the Netherlands and the UK, where food innovation is leading the way.

With TRIBOO we stand up to added sugar; thanks to its ingredients we get only 5.4% of own sugars, 9.5% of protein and 28% of fiber.


TRIBOO Cereals

Where to buy them?

 Leclerc:  Pinto, Soria and Vitoria.

 Arenal:  All its points of sale.

 Primor:  All its points of sale.

 Veritas:  All its points of sale.

 Navarro Herbalists:  All its points of sale.

 Bonpreu:  All its points of sale.

 Hiber:  All its points of sale (cocoa only).

 BM:  Basque Country, Madrid, Avila, Cantabria (cocoa only).

 Alcampo:  Madrid, Barcelona, Gijón, Jerez, Zaragoza, Málaga, Murcia, Oviedo, Cádiz, Toledo, Zaragoza, Pontevedra, Gipuzkoa.

 Deza:  All its points of sale.

 Verdecora:  Torrelodones, Majadahonda, Paterna, Arroyo m50, Parquesur, Zaragoza, Málaga, Alcalá de Henares, Vigo, Peñotes (Alcobendas).

TRIBOO Cereals

 Ingredients:  Wheat flour* 63%, chicory root fiber* 19%, chickpea flour* 6.2%, green lentil flour* 6.2%, date powder*. * From organic farming.

green lentils* 6.2%, date powder*. *From organic farming.

 Allergens:  Contains gluten and traces of milk, nuts, peanuts and soy.

TRIBOO cereals with cocoa

 Ingredients:  Wheat flour* 63%, chicory root fiber* 15.5%, chickpea flour* 6.3%, corn flour* 6.3%, chicory root fiber* 15.5%, chickpea flour* 6.3%, chicory root flour* 6.3%.e green lentils* 6.3%, cocoa powder* 4%, date powder*. *From organic farming.

 Allergens:  Contains gluten and traces of milk, nuts, peanuts and soy.

Fruit snacks

This snack is an alternative to jelly beans, it is a product made with organic fruit puree that is slow baked following a traditional method. It is baked in 3D molds and left to dry, achieving a tender and juicy texture with fun shapes inspired by nature.

Apple snack

 Ingredients:  Organic apple puree (100%).

 Allergens:  Gluten free, dairy free, tree nut free, egg free

Strawberry and apple snack

 Ingredients:  Puré de manzana ecológica (65%) y porganic strawberry tea (35%).

Allergens: Gluten free, dairy free, nut free, egg free.

Banana and apple snack

 Ingredients:  Puré de manzana ecológica (85%) y porganic banana tea (15%).

Allergens: Gluten free, dairy free, nut free, egg free.

Snack blueberries and apple

 Ingredients:  Puré de manzana ecológica (65%) y porganic blueberry tea (35%).

 Allergens:  Gluten free, dairy free, tree nut free, egg free

Lemon and apple snack

 Ingredients:   Organic apple puree (95%), lemon puree (5%)

 Allergens:  Gluten free, dairy free, tree nut free, egg free

Where to buy them?

 Leclerc:  Pinto, Soria and Vitoria.

 Arenal:  All its points of sale.

 Ametller Origen:  All its points of sale.

 Carrefour:  All its points of sale.

 Alcampo:  In 50 of its points of sale.

 Hiber:  All its points of sale.

 El Corte Inglés:  In 16 of its points of sale.

 Hipercor:  All its points of sale.

Join the revolution

TRIBOO Test Pack

1 x TRIBOO Cereals

1 x TRIBOO Cacao Cereals

1 x Apple TRIBOO Snack

1 x Strawberry and Apple TRIBOO Snack

1 x Blueberries and Apples TRIBOO Snack

1 x Banana and Apple TRIBOO Snack

1 x Apple & Lemon TRIBOO Snack

€16.90 + free shipping

We present to you

Smileat's new brand, for children who already manage solids without help, thatstands up to added sugar.

Why was TRIBOO born?

For years we have been seeing the amount of added sugars in children's cereals and snacks on their labels - 20% added sugar on average!


This has led us to innovate and launch TRIBOO, with nutritional products that not even the big companies dare to implement. ENOUGH NOW.


The TRIBOO brand has just started, but itdoesn't rest, it constantly innovates; so get ready because this is just the beginning.


Our TRIBOO products:

Going where no brand has ever wanted to go:

TRIBOO breakfast cereals

They are 100% organic extruded cereals, with 0% added sugar, no sweeteners, made with vegetable protein, with only 5 ingredients: wheat flour, chicory root fiber, chickpea flour, green lentil flour, and date powder.


Leading the way in innovation: legume protein.

TRIBOO is the first Spanish brand to introduce legume protein in extruded cereals, providing 9.5% protein, in line with a trend that is becoming increasingly consolidated in countries such as the USA, the Netherlands and the United Kingdom, where food innovation is leading the way.


With TRIBOO we stand up to added sugar; thanks to its ingredients we get only 5.4% of own sugars, 9.5% of protein and 28% of fiber.

TRIBOO Cereals

 Ingredients: Wheat flour* 63%, chicory root fiber* 19%, chickpea flour* 6.2%, green lentil flour* 6.2%, date powder*. * From organic farming.

green lentils* 6.2%, date powder*. *From organic farming.

Allergens: Contains gluten and traces of milk, nuts, peanuts and soy.

TRIBOO cereals with cocoa

 Ingredients:  Wheat flour* 63%, chicory root fiber* 15.5%, chickpea flour* 6.3%, green lentil flour* 6.3%, cocoa powder* 4%, date powder*. *From organic farming.

 Allergens:  Contains gluten and traces of milk, nuts, peanuts and soy.

Where to buy them?

 Leclerc:  Pinto, Soria and Vitoria.

 Arenal:  All its points of sale.

 Primor:  All its points of sale.

 Veritas:  All its points of sale.

 Navarro Herbalists:  All its points of sale.

 Bonpreu:  All its points of sale.

 Hiber:  All its points of sale (cocoa only).

 BM:  Basque Country, Madrid, Avila, Cantabria (cocoa only).

 Alcampo:  Madrid, Barcelona, Gijón, Jerez, Zaragoza, Málaga, Murcia, Oviedo, Cádiz, Toledo, Zaragoza, Pontevedra, Gipuzkoa.

 Deza:  All its points of sale.

 Verdecora:  Torrelodones, Majadahonda, Paterna, Arroyo m50, Parquesur, Zaragoza, Málaga, Alcalá de Henares, Vigo, Peñotes (Alcobendas).

Fruit snack

The first 100% fruit and 0% added sugar snack with tender and funny shapes

Apple snack

 Ingredients:  Organic apple puree (100%).

 Allergens:  Gluten free, dairy free, tree nut free, egg free

Strawberry and apple snack

 Ingredients:  Pure made from organic apples (65%) and porganic strawberry tea (35%).

 Allergens:  Gluten free, dairy free, nut free, egg free.

Banana and apple snack

 Ingredients:  Pure made from organic apples (85%) and porganic banana tea (15%).

 Allergens:  Gluten free, dairy free, nut free, egg free.

Cranberry and apple snack

 Ingredients:  Pure made from organic apples (65%) and porganic blueberry tea (35%).

 Allergens:  Gluten free, dairy free, nut free, egg free.

Lemon and apple snack

 Ingredients:  Organic apple puree (95%), lemon puree (5%).

 Allergens:  Gluten free, dairy free, nut free, egg free.

Join the revolution

TRIBOO Test Pack

1 x TRIBOO Cereals

1 x TRIBOO Cacao Cereals

1 x Apple TRIBOO Snack

1 x Strawberry and Apple TRIBOO Snack

1 x Blueberries and Apples TRIBOO Snack

1 x Banana and Apple TRIBOO Snack

1 x Apple & Lemon TRIBOO Snack

€16.90 + free shipping

Points of sale TRIBOO

 Leclerc:  Pinto, Soria, Vitoria and Valdemoro.

 Arenal:  All its points of sale.

 Veritas:  All its points of sale.

 Navarro Herbalists:  All its points of sale.

Primor:  All its points of sale.

Bonpreu:  All its points of sale.

FAQs - Frequently Asked Questions

What is the recommended age for TRIBOO products?

TRIBOO is born as a recommended brand for toddlers who already manage solids without assistance. Every little one's development in handling solids is unique. Since nobody knows your little one better than you do, we provide some details about the products so you can assess if they would be able to manage them independently:


Fruit snacksEach form has a diameter of approximately 2.5 cm and has a soft texture designed to chew and not to dissolve. It is important to be careful when giving it to a child for the first time, as long as he/she has already learned to chew perfectly. You can also try giving it in smaller pieces cut by hand.


Cerealsare made from wheat flour, chicory root fiber, chickpea flour, green lentil flour, and powdered date. They have a ring shape of about 2 cm in diameter and a crunchy texture that softens quickly in milk or yogurt. You can give them in many ways: dry once they have learned to chew, with milk or yogurt, mixed with fruit or crushed.

What allergens can I find?

The cereals contain gluten and may contain traces of milk, nuts and mustard.

The fruit snacks are allergen free: gluten, PLV and egg free.

Up to what age can they be taken?

Until what age can they be consumed?

Why are they cereal with cocoa and not with chocolate?

They are cereals with cocoa, not chocolate. 

Why? Because cocoa provides less fat and no added sugars. 

Cocoa power!

Note: cocoa does not have as intense a flavor as one with chocolate.

Why do cereals have so much protein?

These are the first infant cereals that include legume protein. It is crucial for us that a breakfast is balanced and also includes protein. That's why we have chosen ingredients such as chickpea and green lentil flours. Along with wheat flour, they contribute proteins to the formula (these proteins are of plant origin and provide amino acids of high biological value in the diet).

What is chicory fiber in cereals?

It will be the first time you see it among the ingredients, but you will fall in love with it!


After dozens of tests with cereals to avoid the use of added sugar and artificial sweeteners, we found it! Chicory fiber acts as a source of fiber and as a natural flavoring, since it has a moderate sweetening power without containing sugar and without modifying the taste of food as it happens with other natural sweeteners.

How much sugar do the fruit snacks have?

The origin of the sugar in the snacks is 100% from the fruit. The high sugar content >60%/100g is due to the concentration of the puree through partial dehydration.


Fruit snacks are not a substitute for a piece of fruit and should not replace a meal, such as an afternoon snack.

Is there a risk of choking?

The fruit snack is approximately 2.5 cm wide. To give them to children it is preferable to cut them into smaller pieces so that they can manage them well in their mouths. 


It is important to bear in mind that they do not fall apart easily, but need to be chewed in order to be taken.