Who are we?

Smileat is a Spanish start-up hat was born in 2015, founded by two entrepreneurs, Alberto and Javi, with the vision of revolutionizing the world of infant nutrition with 100% organic and sustainable alternatives.

Our history

It was the year 2015 in Madrid, and Alberto, who had not yet turned 30 and had just become an uncle for the first time, received a call from someone very close who had been diagnosed with a disease that really sucks.

At that moment, his life changed, and his mind began to wonder,"Could it be because of what we eat?"

During a visit outside of Spain, there were countless healthy alternatives for the little ones, especially focused on organic food. So, he called Javier, his lifelong friend from school, and they set out to explore healthy alternatives for the little ones in Spain.

Our history

It was the year 2015 in Madrid, and Alberto, who had not yet turned 30 and had just become an uncle for the first time, received a call from someone very close who had been diagnosed with a disease that really sucks.

At that moment, his life changed, and his mind began to wonder,"Could it be because of what we eat?"

During a visit outside of Spain, there were countless healthy alternatives for the little ones, especially focused on organic food. So, he called his childhood friend Javier, and they set out to research and find alternatives for the little ones in Spain.

Our commitment

In that year 2015, while there were already organic foods for adults, it was mission impossible to find something of the same standard in the children's aisle of supermarkets.

"The idea was not really more than a necessary solution: our little ones were crying out for help .

So, Smileat was born with three clear and crucial principles: that nutrition is crucial for our health; that chemicals, fertilizers, hormones, and residues are not beneficial; and that we can avoid all of this with organic food and sustainable packaging.

Our commitment

In that year 2015, while there were already organic foods for adults, it was mission impossible to find something of the same standard in the children's aisle of supermarkets.

The idea was nothing more than a necessary solution:our little ones were crying out for help. At that time, Alberto and Javier were living outside of Spain, but they decided to leave everything to start Smileat..

So, Smileat was born with three clear and crucial principles: that nutrition is crucial for our health; that chemicals, fertilizers, hormones, and residues are not beneficial; and that we can avoid all of this with organic food and sustainable packaging.

Smileat is B CORP

We are the first B Corp certified company in organic baby food in Spain.


B Corp is a movement made up of companies from different countries that work with a single objective: We use our company to create positive impact. Unlike companies that only pursue economic goals, B Corps meet high standards of social and environmentalimpact, public transparency and legal accountability.


Explained in our words:


We strive to provide quality products that benefit both the little ones and the planet. Moreover, our focus goes beyond just having a good product; we also consider our workers, customers, suppliers, community, and the environment in our decision-making process. Being 100% organic is of no use if you do not leave a positive impact on the planet and everything around you.


In essence, at Smileat, we want to change the world. We constantly innovate to revolutionize all the products in the infant nutrition market while taking care of the little ones. They are the future, and it's in our hands to provide them with the most positive impact possible, nutritionally, environmentally, and socially.

Our family

We can proudly say that Smileat has led the change in the category in every aspect. Today, we are the 2nd brand in market share in the organic baby food sector, the top-selling Spanish brand in our category, and one of the fastest-growing brands online.

To achieve this, we have a dynamic, young, unconventional team that is passionate about nutrition and sustainability.

Alberto Jiménez

Co-CEO

Javier Quintana

Co-CEO

Alejandro Del Valle

Financial Controller

Mariajo

Administration

Cristina

Accounting Manager

Patricia Lucia

Administrative accounting

Nerea Cuadra

Head of Supply Chain

Luis Machuca Rey

R&D Specialist

Elena Toledano

Nutritionist

Carolina Rubio

Head of Supply Chain

Marisol Mallea

Purchasing & Procurement

Belen Rodriguez

Customer Service Manager


Carlos de la Peña

Stock & Logistics

Veronica Velasco

Head of People

Alejandro Fernández

Head of Commercial

Andrea Gallardo

KAM

Laura Fernandez

Sales Executive

Laura Garrido

Trade Marketing

Javier Ruiz

Head of Digital

Guillermo Aranzubia

Paid Media Specialist

Cristian Fernandez

Ecommerce Specialist

Claudio Ramos

Salesforce Specialist

Loreto McCrory

  Customer Love

Maka Sanz

Customer Love

Teresa Uriarte

Campaign & Content Specialist

Ana Gisbert

SM & Influencer Marketing Specialist

Filipa Neves

International Marketing

Inês Mesquita

Portugal Marketing

Gorka Beraza

Design Manager

Nora Abad

Graphic Designer

Cristina Garcia

Graphic Designer

Pablo Archanco

IT Manager


Felipe Arcos

Software Developer

Beatriz Sánchez

Head of Quality

Maite Centeno

Quality Specialist

Rosa Garcia

Factory Manager

Miguel Ángel Listán

Maintenance Manager

Angel Hernandez

Maintenance Specialist

Alberto Sánchez Ruiz

Project Manager

Enrique Ulric

Kitchen Manufacturing Supervisor

Antonio Caputto

Labeling Supervisor

Jesus Rodriguez 

Warehouse Supervisor

Vanesa Velázquez

Manufacturing Operator

Carlos Fernández

Manufacturing Operator

Juan Jesús Saborido

Manufacturing Operator

Francisco Javier Ruiz

Manufacturing Operator

Jesus Melero

Manufacturing Operator

Abraham Ruiz

Manufacturing Operator

Arantxa Nuño

Manufacturing Operator

Jose Carlos Martinez

Manufacturing Operator

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