Smileat, the start up challenging Nestlé and Hero


BEATRIZ TRECEÑO MADRID 25 JAN. 2023


Javier Quintana and Alberto Jiménez, founders.


The Spanish company has taken 29% of the organic baby food share in less than eight years and is the fastest growing in the baby food sector.


"Let's feed honesty". This is the motto with which Smileat was born a little over seven years ago, a Spanish start-up whose founders had set out to challenge the big players in the baby food sector with a proposal for a new way of feeding children.